THE CONCEPT IS SIMPLE ENOUGH: MATCH THE WORLD’S BEST BULL RIDING ATHLETES AGAINST THE TOUGHEST ANIMAL ATHLETES ON THE PLANET IN AN 8-SECOND MAN VERSUS BEAST DUEL.  OF COURSE, IT’S ONLY SIMPLE UNTIL YOU STRAP A TOUGH AND DETERMINED 150-POUND COWBOY TO THE BACK OF A TEMPERAMENTAL 2,000-POUND BULL. THE RESULT IS UNPARALLELED ACTION WHERE DANGER, DRAMA AND HEROIC ACCOMPLISHMENTS ARE JUST A PART OF THE GAME.

IN 1992, WHEN 20 BULL RIDERS FROM THE RODEO CIRCUIT CAME TOGETHER TO GIVE LIFE TO A DREAM THEY ALL SHARED, THEY NEVER IMAGINED IT WOULD SO QUICKLY DEVELOP INTO WHAT HAS OFFICIALLY BEEN DECLARED THE FASTEST GROWING SPORT IN NORTH AMERICA – THE PBR. THE RIDERS POOLED THEIR RESOURCES – $1,000 EACH – AND BROKE AWAY FROM THE CONFINES OF THE RODEO FORMAT TO MAKE BULL RIDING, THE MOST POPULAR OF THE SEVEN EVENTS IN TRADITIONAL RODEO, A STANDALONE SPORT AND TAKE IT TO MAJOR MARKETS ACROSS NORTH AMERICA. TODAY THE VISIONARY FOUNDERS ARE RIDING A WAVE OF POPULARITY AS THE PBR CONTINUES ITS CHARGE AS ONE OF THE FASTEST-GROWING PROPERTIES IN THE HISTORY OF SPORTS.

THE PBR BRINGS “THE TOUGHEST SPORT ON DIRT”, WHERE EACH EVENT IS WRAPPED IN A ROCK CONCERT ENVIRONMENT, COMPLETE WITH PULSATING MUSIC, EXPLOSIVE PYROTECHNICS AND FAST-PACED PRODUCTION. THE COMBINATION OF INTENSE SPORTS ACTION AND WORLD-CLASS PRODUCTION CAN’T BE RIVALED BY ANY OTHER MAJOR LEAGUE SPORT.

LEAVE A REPLY